Write to Sell

Eventbrite - Write to Sell

This is a live online workshop delivered via Zoom on scheduled dates from 09:30-15:30. The cost is just £225+vat per person.

About Write to Sell

Copywriting involves two main things; selling and writing. Creating great copy is not just about being good at grammar and spelling. Copy has a purpose; that purpose is to convince or persuade people to take an action. You can’t do that without some sales knowledge.

This course covers both the writing and sales skills needed to create persuasive, engaging copy.

“I can absolutely recommend the course to anyone who writes content that is intended to persuade or sell to prospects or customers; the investment in time and money will pay for itself many times over.” -Rahoul Baruah, Client Robot

Write to Sell Course Contents

Part One:

  • What makes great copy?
  • Building the brief
  • Understanding the buying environment
  • Identifying your target audience
  • Features and benefits (FABs) and Unique Selling Proposition (USP)
  • Required action

Part Two:

  • Writing for your reader
  • Building rapport
  • Establishing credibility
  • Using emotion
  • Objection handling
  • Closing the sale

Part Three:

  • Short ads & social media copy
  • Website copy
  • Direct mail
  • Email
  • Press releases
  • Blogs
  • Headlines

Part Four:

  • General writing tips
  • Crafting a call to action
  • Editing your copy
  • Proofreading

The aim of the day is for you to leave with a solid understanding of how to write to sell so you can improve your sales and marketing literature.

Eventbrite - Write to Sell

Who should attend Write to Sell?

This course is ideal for:

  • Start-ups and SMEs with no marketing department
  • Companies with a limited marketing budget
  • Employees in creative agencies who want new skills
  • Businesses who are rebranding
  • Businesses who are about to start a new marketing campaign
  • Anyone wanting to learn the basics of copywriting

“Your skill and expertise in the subject has pushed us beyond our usual safe boundaries and your encouragement has compelled us to do more, a decision for which I can honestly say, our company is now starting to reap the rewards” -Rob Lewis, Corporate & Commercial


View available dates 

Eventbrite - Write to Sell

“I have been on 2 courses held by Lisa, Blogging for Business and Write to Sell and they have both been very well organised and full of useful tips and information. Highly recommend!” -Irram Shah, Document XL

We’ll come to you

Got a team of people you’d like us to train? Want to host one of our courses for your clients? Our Write to Sell course can be booked as an in-house training course and delivered anywhere in the UK.

Find out more about in-house training

Want to know more about this course?

If you would like further information about our Write to Sell course then contact one of our team today on 0113 213 6262 or info@makeyourcopycount.com. If you would like to book this course visit our events page to check course dates and availability.

Buy the Book

Our Write to Sell course is run by Lisa Slater, author of the A-Z of Blogging. Copies of her book are available to buy at all our training events.

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