What is Yoast?
Yoast is a company that specialises in search engine optimisation (SEO). They developed the WordPress Plugin, Yoast SEO, in order to help WordPress users optimise their web pages more effectively. Yoast SEO is now hailed as the world’s number one WordPress SEO plugin.
Yoast also offers other WordPress plugins to improve more specific SEO such as local SEO, news SEO, video SEO and E-commerce SEO. As well as their plugins, they also provide online SEO training and other services plus lots of useful articles on various elements of SEO.
Benefits of using Yoast SEO for your blog
Using Yoast SEO for your blog is beneficial. It helps you identify the areas you need to pay attention to so you can optimise your content. It also lets you know if you have already used a keyword on another page on your site so that you don’t duplicate keywords between pages.
Yoast SEO works on a traffic light system. Once you have written your post and selected your keyword, Yoast will score your content as red, amber or green. Green means that your post has good optimisation, amber means it is ok and red is poor.
Your SEO analysis will look something like this:
As you can see in the above, Yoast SEO gives you a breakdown of the areas you need to pay attention to. This acts as a good checklist to ensure you have fully optimised your post.
Yoast SEO also scores your readability with the same traffic light system which shows you whether your post is optimised for readers. In other words, how easy is it for them to follow? The easier it is to follow, the more engaged they are likely to be. Your readability analysis will look something like this:
This shows you exactly where you can make improvements to your post to make it as reader-friendly as possible.
Preview and edit metadata
Yoast SEO also allows you to view and edit your URL, title and meta description before you post goes live.
It shows you where your keyword is appearing in the titles and meta description so you can improve the optimisation.
Customise social media snippets
As well as customising your snippets for search engines, you can also customise the snippets that appear when someone shares your blog post on Facebook or Twitter.
Auto-generated XML sitemap
Yoast offers the feature of an automatically generated XML sitemap. An XML sitemap makes it easier for search engines to crawl your page.
Yoast SEO has a lot of features that take care of the more technical SEO aspects of your site. There is a lot of background stuff that Yoast can do for you so you don’t have to worry about doing it.
These articles from Yoast explain exactly how they help with your SEO:
Do you need Yoast SEO?
It isn’t essential to have Yoast SEO but if you do have a WordPress site then it makes sense. After all, you want your post to get found by search engines so why wouldn’t you get help with SEO?
This article explains how to set it up:
There are other SEO plugins available but Yoast is the most highly rated. Some other SEO plugins available include:
If your website isn’t built in WordPress then you should speak to your web designer about compatible plugins or SEO management for your blog.
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