Blogging for Business: Full Day £650+vat
Blogging for Business teaches you how to create a blog that will benefit your business and generate results by increasing website traffic, building brand awareness and improving search engine optimisation.
This course is ideal if you have multiple in-house contributors to your blog, an internal communications team or employees who create content on behalf of your clients. Ensure greater consistency and engage a wider audience.
This course will be delivered by Lisa Slater, founder of Make Your Copy Count and author of A-Z of Blogging.
Our full day Blogging for Business course covers the following:
Morning:
- Intro to content marketing
- The purpose of your blog
- Marketing your blog
- Your target audience
- How often should you blog?
- Types of blog
- How to generate ideas
- Generating ideas (60 minutes- practical group exercise)
Afternoon:
- Headlines
- Writing your blog
- Editing your blog
- Guest blogging
Our full day course includes practical elements tailored to your business. At the end of the course, delegates will have a blog strategy, ideas for blog posts and the knowledge to write structured, engaging blogs.
“Gained plenty of useful hints, tips and insights as to how to develop our online following and add value to the messages that we put online.” -Matt Wood, Scamp Creative
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Suggested Timings
Our suggested timings for our full day workshops are:
Option 1: Morning 09:00-12:30, afternoon 13:15-16:00
Option 2: Morning 09:30-13:00, afternoon 13:45- 16:30
We can make lunch breaks longer or shorter to suit your requirements. There will also be a 15-minute break during the morning session and a 15-minute break during the afternoon session.
You can book our in-house training for between 5 and 10 delegates. If you have less than 5 delegates then it may be more cost-effective to book one of our scheduled training events. Alternatively, why not partner with a local charity and offer the additional spaces to their staff or volunteers.