Blogging for Business: Full Day £1200+vat
Blogging for Business teaches you how to create a blog that will benefit your business and generate results by increasing website traffic, building brand awareness and improving search engine optimisation.
This course is ideal if you have multiple in-house contributors to your blog, an internal communications team or employees who create content on behalf of your clients. Ensure greater consistency and engage a wider audience.
This course will be delivered by Lisa Slater, founder of Make Your Copy Count and author of A-Z of Blogging.
Our full day Blogging for Business course covers the following:
Morning:
- Intro to content marketing
- The purpose of your blog
- Marketing your blog
- Your target audience
- How often should you blog?
- Types of blog
- How to generate ideas
- Generating ideas (60 minutes- practical group exercise)
Afternoon:
- Headlines
- Writing your blog
- Editing your blog
- Guest blogging
- Repurposing your content
Our full day course includes practical elements tailored to your business. At the end of the course, delegates will have a blog strategy, ideas for blog posts and the knowledge to write structured, engaging blogs.
Client Feedback
“As part of our company restructure it has become increasingly important that all staff have the necessary tools to develop their communication skills. Blogging has become a way of life for us, but we all felt we lacked the understanding of what to blog about and how to go about it, so much so that some of us were put off publishing anything.
The training we received was greatly informative, highly productive and very entertaining. We were astounded at the number of ideas we each generated without really thinking about it and since the course, every one of us has now written and issued our very own blogs. This will continue to grow thanks to our new found strength and understanding.”
Lee Scorey, Agenci
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Suggested Timings
Our suggested timings for our full day workshops are:
Option 1: Morning 09:00-12:30, afternoon 13:15-16:00
Option 2: Morning 09:30-13:00, afternoon 13:45- 16:30
We can make lunch breaks longer or shorter to suit your requirements. There will also be a 15-minute break during the morning session and a 15-minute break during the afternoon session.
You can book our in-house training for up to 8 delegates. If you have less than 3 delegates then it may be more cost-effective to book one of our scheduled training events. Additional delegates can be added for a supplementary fee of £100+vat per person.