Writing and Storytelling for Business: Online
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Writing and Storytelling for Business: Online

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    Writing and Storytelling for Business: Online 13:00 - 17:30
  • Book Now

    Only £70+vat

    Owner & director of Make Your Copy Count, Lisa Slater, joins experienced business writer and author, Phillip Whiteley, to deliver this half-day workshop.

    What to expect:

    Combining practical experience with research and theory, Lisa and Philip will teach you the importance of storytelling in business and how to do it effectively.

    • Introduction
    • Insight into research and discoveries from cognitive psychology and neuroscience that illustrate the extent to which all humans are shaped by the power of the narrative
    • Practical tutorial on how to write online content and how to use your writing skills to boost SEO, attract customers to your website, and enhance your brand image
    • Principles of storytelling, ‘show don’t tell’, how to avoid clichés and find powerful, original forms of expression
    • Practical exercise to embed your new skills

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