Owner & director of Make Your Copy Count, Lisa Slater, joins experienced business writer and author, Phillip Whiteley, to deliver this half-day workshop.
What to expect:
Combining practical experience with research and theory, Lisa and Philip will teach you the importance of storytelling in business and how to do it effectively.
- Insight into research and discoveries from cognitive psychology and neuroscience that illustrate the extent to which all humans are shaped by the power of the narrative
- Practical tutorial on how to write online content and how to use your writing skills to boost SEO, attract customers to your website, and enhance your brand image
- Principles of storytelling, ‘show don’t tell’, how to avoid clichés and find powerful, original forms of expression
- Practical exercise to embed your new skills