Write to Sell: Online Workshop
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Write to Sell: Online Workshop

  • 7

    Jul

    Write to Sell: Online Workshop 09:30 - 15:30
  • Eventbrite - Write to Sell

    Only £225+vat

    This is the online version of our excellent Write to Sell workshop. Ideal for anyone who wants better results from their marketing comms.

    Course content:

    Part One 09:30-10:45:

    • What makes great copy?
    • Building the brief
    • Understanding the buying environment
    • Identifying your target audience
    • Features and benefits (FABs) and Unique Selling Proposition (USP)
    • Required action

    Part Two 11:00-12:15:

    • Writing for your reader
    • Building rapport
    • Establishing credibility
    • Using emotion
    • Objection handling
    • Closing the sale

    Part Three 13:00-14:15:

    • Short ads & social media copy
    • Website copy
    • Direct mail
    • Email
    • Press releases
    • Blogs
    • Headlines

    Part Four 14:30-15:30:

    • General writing tips
    • Crafting a call to action
    • Editing your copy
    • Proofreading
    • Q&A

    The purpose of the day is to give you the tools and confidence to create effective marketing communications.

    Ideal if you are about to launch a new marketing campaign or website or want to improve your copywriting skills.

    Book Now for just £225+vat

    Eventbrite - Write to Sell

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