Write to Sell: Live Online Workshop
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Write to Sell: Live Online Workshop

  • 26

    Nov

    Write to Sell: Live Online Workshop 09:30 - 15:30
  • Eventbrite - Write to Sell

    Only £225+vat

    Get results from your copy – learn how to write for websites, emails, direct mail, press ads, blogs and more.

    Every attendee receives a full-colour workbook containing useful tips and tricks, as well as plenty of space for making notes and building a brief.

    Course content:

    Part One:

    • What makes great copy?
    • Building the brief
    • Understanding the buying environment
    • Identifying your target audience
    • Features and benefits (FABs) and Unique Selling Proposition (USP)
    • Required action

    Part Two:

    • Writing for your reader
    • Building rapport
    • Establishing credibility
    • Using emotion
    • Objection handling
    • Closing the sale

    Part Three:

    • Short ads & social media copy
    • Website copy
    • Direct mail
    • Email
    • Press releases
    • Blogs
    • Headlines

    Part Four:

    • General writing tips
    • Crafting a call to action
    • Editing your copy
    • Proofreading
    • Q&A

    The purpose of the day is to give you the tools and confidence to create effective marketing communications.

    Ideal if you are about to launch a new marketing campaign or website or want to improve your copywriting.

    Eventbrite - Write to Sell

    “I went on Lisa’s “Write to Sell” course – it was packed full of useful information, fun games and exercises and I refer back to the workbook for inspiration and guidance every week.” – Baz Baruah, Client Robot. 

     

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