Write first; edit later
Editing your blog is the most important stage. Nobody sees your first draft so it doesn’t matter if it is badly written. The editing stage is where you perfect your post and make it the best it can be. We recommend that you don’t try and write and edit your post at the same time. Write your post and leave it overnight before going back to edit. If you can leave it a week then that’s even better.
If you leave a break before editing, you go back to it with fresh eyes. It’s easier to spot mistakes and be more objective.
Top tips for editing your blog
Deliver on the headline
Does your blog cover what the headline suggests? Have you covered the subject sufficiently? If you promise a solution to a problem make sure you give a solution. Don’t specify ten tips and only give nine. Read your post through the eyes of your target audience; would your post meet their expectations?
Cut out waffle, word repetition and jargon
When you write, it can be easy to repeat yourself as your ideas flow onto the page. The editing stage is where you cut the waffle and remove any repetition. Be wary of any industry jargon you have used; use reader-friendly terminology. Avoid repeating words at the start of a sentence or using the same adjective multiple times.
Eliminate words and phrases that don’t add anything.
If you can remove a word without it changing the meaning of the sentence then
just delete it. Quite often we include words that don’t really add anything. Eliminating them makes your copy stronger. Words such as “really”, “very” and “quite” can be easily cut.
Make headline and intro stronger
Headlines are a crucial part of your blog post and you should take time to get them right. Once your headline is strong enough to draw readers in, don’t lose them with a weak intro. When you get to the editing stage make sure you pay particular interest to your first paragraph and make it as engaging as possible.
Summarise and include a call to action
Don’t let your blog post fizzle out. Summarising the key points is an effective way of ending a blog post. Include a call to action at the end; invite readers to comment, ask readers to share your post or subscribe to your blog, suggest other related articles and include links.
Proofreading is a vital stage of the process; you don’t want your blog to be let down by spelling mistakes or stray apostrophes. We recommend leaving your blog for a day after editing then giving it a final check before sharing it. Don’t rush the process, write then edit then proofread. This ensures a higher quality blog post.
Need help editing your blog?
At Make Your Copy Count, we are passionate about blogging. Our professional copywriters can write optimised blog posts for you on a regular basis, leaving you time to focus on your business. We also offer a Copy Clinic if you prefer writing your own posts but need help tightening up your copy. If you’d like more information on any of our copywriting services, then get in touch.
Previously from our A-Z of Blogging
More from our A-Z of Blogging
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