Content Strategy

Make Your Strategy Count

Many businesses don’t get results from their content marketing efforts for one or more of the following reasons:

  • They don’t have a proper understanding of what content marketing is
  • They don’t have a content marketing strategy in place
  • They struggle to come up with content ideas
  • They don’t measure their results
  • They don’t hold themselves accountable

Our content strategy package starts with a three-hour video call in which we address all the above to help you get results. Following your session, we’ll put together a customised content schedule outlining what content needs creating and when.

Content strategy planning session

Setting your content objectives

  • What are your objectives?
  • How will we measure results?

Target audience – up to three profiles

  • Who are they?
  • What challenges do they face?
  • What solutions do you provide?
  • What is the outcome of them working with you?

Content ideas

  • Creating content trees
  • Generating ideas

Resources

  • Current marketing methods – SWOT analysis
  • Existing content – can it be recycled/repurposed

Going forward

  • Deciding best format and frequency
  • Planning monthly content
  • Repurposing content and maximising reach

Customised content plan

After our planning workshop, we’ll pull together everything we’ve discussed and create a six-month content plan. This will outline what content will be created, when it is due and who is responsible:

Content may include a combination of:

  • Blogs/articles
  • Emails
  • Social media posts
  • Video
  • Images
  • Downloads/lead magnets

If we are creating content for you, you will also receive a 30-minute review call after three and six months to ensure your content is meeting your objectives.

Getting started with your content strategy

Our content strategy consultation costs £850+vat. This includes:

  • Three hours dedicated strategy planning
  • Personalised content marketing strategy
  • Ideas for relevant content
  • Customised content plan
  • Three-month review call

If you’d like to book your content consultation or you have any questions, email us on info@makeyourcopycount.com, call 0113 213 6262 or complete our simple contact form.

 

After our session, we’ll send you a personalised quotation for any content you would like us to create for you.

If you are creating content yourself, why not join our Content Club where we’ll hold you accountable for sticking to your plan and you’ll receive ongoing support and advice.

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