Make Your Marketing Count
Content marketing is an excellent way of:
- Establishing your expertise
- Raising awareness of your products and services
- Improving SEO
- Engaging people with your brand
- Increasing your online presence
- Communicating with (and retaining) existing customers
- Adding value for your customers
Our Business Boost content package allows you to do all the above and more.
How does our content package work?
Each month, we create six pieces of content for you; five articles/blog posts and an email newsletter. Each piece of content has a key objective.
Inform – establish your expertise
An in-depth article, designed to establish your expertise and provide value for your readers. Examples include how to articles, DIY guides, step-by-steps, top tips, mistakes to avoid and so on. This shows your readers that you are experts in your industry.
Promote – raise awareness of your products or services
An article created to promote the benefits of your products or services, raise awareness around what you do or guide people to making a buying decision.
- 10 ways a virtual assistant can support your business
- Email marketing or direct mail – which is right for you?
- How to choose your new bed and mattress
The posts are not written as sales pitches, they are written to help the reader understand the benefits of what you offer so they make the decision to invest.
Optimise – improve your search engine optimisation
This will be a post created around a keyword search term that is relevant to your business. Although it will focus on the keyword or phrase, it will still be written with readers in mind. Keywords are incorporated naturally to help with SEO.
Engage – build trust and show your brand personality
These articles are designed to show your personality and credibility so you can build trust and let your potential clients get to know you. They can include case studies, employee profiles, company history and company news and updates.
These articles not only help to build trust with potential new customers, they also help you improve your employer branding so you can attract better candidates when recruiting.
Entertain – increase social media engagement
These articles are fun. They might be the sort of headlines that attract clicks because they get people curious.
- 10 weird laws you didn’t know still existed
- Most embarrassing graphic design fails
- 7 things you didn’t know about accountants
Newsletter: Retain – keep your brand in front of your customers
Your monthly newsletter will include a short intro, summaries of and links to each of your articles and a short closing paragraph that offers a top tip, recent update or useful note for your readers.
The purpose of your newsletter is to stay at the forefront of your customers’ minds, show them that you are continually creating useful content and remind them what a great company you are.
As well as our basic package which we’ve outlined above, we can also create supporting content to include:
- Social media posts
- Landing pages
- Lead magnets
- Video scripts
- LinkedIn articles
And of course, if you don’t want or need all six types of content, you can pick and mix the ones you do need.
Get content marketing support
If you know what you want, that’s great – call us to discuss your needs, and we’ll put together a bespoke proposal.
If you’re unsure how to get the best results, why not book our strategy consultation where we’ll help you put together a content marketing plan.
Or if you’d just like to arrange a quick chat to find out more about what we do, get in touch.