Content Creation & Strategy

Effective content creation begins with an effective content stratgey. At Make Your Copy Count, we love building brilliant blog strategies and creating engaging content for every type of business.

Content strategy

No idea what to blog about? No problem. We can help you build a 12-month content plan based on your target audience and overall marketing objectives. It starts with a strategy call/meeting where we get to the heart of your business and generate some cool content ideas that offer value to your readers. We’ll then create a customised 12-month planner for you to work from, outlining exactly when you need to write, edit and publish each post.

What’s included?
  • 3 hour planning session to discuss objectives and build a strategy
  • Idea generation
  • 6-month blog planner, tailored to your business (PDF)
  • Ideas for marketing your blog post (PDF)
  • Top writing and editing tips (PDF)

Sessions can be via Zoom call, but if you’d prefer to meet in person, we are happy to meet at a venue of your choice within Leeds city centre – we can recommend a meeting spot if you don’t have one in mind.

Price: £850+vat

Content strategy & content creation

Creating value adding content can be time consuming even if you are an expert in the subject. Let our conscientious content creators take care of writing all your articles for you. All our copy is completely original, thoroughly researched and written from scratch. You won’t find any plagiarism or article spinning here – we are proud of our craft and only deliver quality content.

Once we have created your strategy, we will take care of producing the content for you. We tailor our content-writing packages to your strategy, depending on the type,length and frequency you require. Your personalised package can include lead magnets, email content, blog posts, articles, e-books and social media posts.

Example content packages include:

Lead magnet (to get email subscribers) + monthly blog post + quarterly newsletter

One in-depth article per month + 10 x LinkedIn/Facebook posts to support and promote.

5 x blog posts/articles per month (as follows) + monthly newsletter

  • 1 x Informational (how to/guide to/top tips/DIY) (approx. 1200-1500 words)
  • 1 x Promotional (what is/benefits of/types of/choosing your…) (approx. 1000-1300 words)
  • 1 x SEO (keyword search term) (approx. 600 words)
  • 1 x Branding (case study/people profile/history of/latest news) (approx. 600 words)
  • 1 x Fun (fun facts/epic fails/best or worst/did you know) (approx. 600 words)
What’s included?
  • 3 hour planning session and idea generation
  • Tailored content plan
  • Research, writing and editing of content
  • 3-stage proofreading process
  • Original content only
  • Keywords included naturally (where applicable)
  • Reflects the tone of your business
  • Call to action
  • One set of amendments on all copy
Price: £850+vat for strategy + the cost of your bespoke content package

Content creation only

If you would like content on a regular basis, we recommend that you start with our content strategy. This will maximise the return on your investment and increase the chances of acheiving your objectives.

However, if you already have an idea of what content you require, we can create a bespoke content package based on your chosen subjects. These can be used as blog content, social media posts, email or lead magnets.

Example content packages include:
  • Lead magnet + sales emails
  • Bulk blog posts for SEO based on your chosen keywords
  • Value-adding articles/downloads

Bespoke content packages

If you would like to discuss a bespoke content package to include a combination or all of the following, please get in touch:

  • Strategy
  • Blog posts
  • Articles
  • Lead magnets/e-books
  • Email content
  • Social media posts
  • Video scripts

Our professional content creators will work with you to create content that engages your target audience and enables you to acheive your marketing objectives.

Get started

If you’d like to book a content strategy session, get a quoatation for bespoke content creation or find out more about any of our services, give us call on 0113 213 6262, email us on or complete our simple enquiry form.

Client Feedback

“I decided that maybe it was time to ask for help and outsource some of our blogs and articles. The first article was on ‘Employing people with the right values’ and with very little input from me, you have written an excellent piece which portrays my thoughts and beliefs entirely. The article has also received great comments on LinkedIn and has been shared numerous times on Twitter. Outsourcing this part of our marketing has saved me a considerable amount of time which means I can get on with what I’m good at…recruitment!”

Keeley Edge, Key Appointments

“Lisa is a great writer who has produced good content, quickly. She came up with ideas that fit around the content theme that we presented to her, and her content ideas were actually better than we had thought of ourselves. I am happy to highly recommend her.”

Robert Hartley, Get Dinghy

“Lisa is an excellent copywriter. She makes a real and honest effort to understand your business through and through to ensure the words she uses represent you and your brand. She has taken all the pain away for me in coming up with great content for so many things and I’ve always been impressed with the results with very little need for amendments.”

Catherine Casey, Rockwood Financial Solutions
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