Blogging for Business

Our nine-module Blogging for Business course allows you to work through the sections at your own pace, in your own time, from anywhere in the world.

Packed full of tips, advice and information, each module teaches you about a different element of blogging. At the end of each module, you’ll be given practical tasks to complete that help you build a blog that gets results.

  • Module One: Understanding Content Marketing
  • Module Two: Your Strategy
  • Module Three: Your Audience
  • Module Four: Adding Value
  • Module Five: Blog Titles
  • Module Six: Writing Your Posts
  • Module Seven: Editing & Proofreading
  • Module Eight: Increasing Your Reach
  • Module Nine: Your Next Steps

All this for just £270 (inc vat).

Live workshops

This is a live online workshop delivered via Zoom on scheduled dates from 09:30-15:30. The cost is just £270 (inc vat) per person.

Eventbrite - Blogging for Business

Who should attend Blogging for Business?

Content marketing is an excellent way of generating more customers, but many businesses just don’t know where to begin. Blogging is one of the easiest ways to get started in content marketing and our Blogging for Business course is designed to give you the tools to create an engaging blog.

This course is ideal for:

  • Start-up business owners with a small marketing budget
  • Businesses that want to build a stronger online presence
  • Companies with a blog but no real strategy
  • Business owners that want to start a blog
  • Employees responsible for the company blog

“If you are serious about building your brand online, adding value to others and building your business then I would urge you to attend.”-Charles Gregory, App2u Ltd.

Blogging for Business Course Contents

  • The purpose of your blog
  • Marketing your blog
  • Your target audience
  • Types of blog
  • How to generate ideas
  • Generating ideas (practical)
  • Writing your blog
  • Editing your blog
  • Guest blogging

The first part of the day will focus on your blog strategy. What do you want to achieve from your blog and how can you do this? Together, we identify your target audience and what they want to read. This will help you put together a solid plan for your blog. Then we generate ideas for your blog posts. The second part of the day will focus on how to write and edit your blog.

At the end of the course, you leave with a blog strategy, new ideas and the confidence and skills to write engaging blog posts. This interactive workshop has a maximum of 8 places per course. This allows us to discuss each individual blog in detail.

“The whole day flew by and it was a great, laid-back but informative approach to training. This course is suited to anyone, whether you have never blogged before or it is something you do regularly” -Amber Wignell, Not Just Travel-Your Destination

Blogging for Business is suitable for anyone who wants to build their online presence; whether you are brand new to blogging or simply want to improve your company blog.


“I thoroughly enjoyed my day at your workshop and found it to be an absolute investment of my time” -John Davidson, Action Coach

View available dates

Eventbrite - Blogging for Business

Why are places limited?

Blogging for Business is an interactive course where we build a strategy and generate ideas that are specific to your business. The best way to ensure that everyone gets the most out of the day is to keep the group small.

There is a maximum of 8 places on each course. This allows us to tailor the contents and focus on the areas that you need the most help with, answer any questions thoroughly and make sure that everyone walks away with some great blog post ideas.

Eventbrite - Blogging for Business

We’ll come to you

Got a team of people you’d like us to train? Want to host one of our courses for your clients? Our Blogging for Business course can be booked as an in-house training course and delivered anywhere in the UK.

Find out more about our in-house training

Buy the Book

Our Blogging for Business course is run by Lisa Slater, author of the A-Z of Blogging. Copies of her book are available to buy at all our training events.

Share this post
Email Address

You currently have JavaScript disabled!

This site requires JavaScript to be enabled. Some functions of the site may not be usable or the site may not look correct until you enable JavaScript. You can enable JavaScript by following this tutorial. Once JavaScript is enabled, this message will be removed.