Why add videos to your blog?
Including video in your blog is a great way of making your blog stand out. Videos are brilliant for sharing on social media and they engage a bigger audience than text-only posts. Blogs containing video content generate more backlinks than those without so they can help with your SEO too.
You can do video only blogs (vlogs) to post on a video sharing platform such as YouTube or Vimeo or to share on your website. However, combining video and text like we have in this post about how to write for your reader, provides more benefits than just using text or video alone.
Having both video and text means you cater to a bigger audience. You appeal to people who find it easier to take information in from watching and listening as well as people who take information in through reading.
You don’t have to include a video with every blog post but adding a video every now and then keeps your blog fresh and interesting.
Ideas for video content
If you have conducted a presentation, workshop or training course, then why not repurpose the slides by turning them into a video presentation. SlideShare is a hosting service owned by LinkedIn designed for sharing presentations.
You can use PowerPoint to turn your presentations into a video by adding a voiceover to your slides. This can then be uploaded to YouTube or other similar video sharing platforms.
To turn your PowerPoint presentation into a video, open the file, click on ‘Slide Show’ and then click on ‘Record Slide Show’ and start recording your video.
Save your completed video and upload it to YouTube. You can then embed the video into your blog.
Interviews make good videos. It can be useful to let the interviewee know the questions in advance if they are not used to being filmed. This allows them to prepare answers so there aren’t long pauses and they give more structured answers.
Showing before and after footage or time-lapse videos of your projects is a fantastic way of showcasing your services. Lapse It is a mobile app specifically for creating time-lapse videos on your mobile phone.
Explainer videos are very popular. Show your client or customers how to do something or how to use something in a step by step video.
Videos showing you using products and reviewing them as you go makes your reviews stand out. Customers can see the results for themselves so they get a more comprehensive view of the product.
Create short, snappy videos sharing your top tips on a particular subject like our ‘Blogging Tips’ series. They were great for promoting our Blogging for Business course and we turned them into individual blog posts too:
Video testimonials can be created to add weight to claims about a particular product or service you offer. They show that you are credible.
We included some video testimonials from our Blogging for Business course in some of our blogs to increase the success of our call to actions. We also shared them on our YouTube channel to help promote the course.
Creating a video doesn’t have to be difficult or expensive. Most mobile phones and smart devices have a built-in camera allowing you to make basic videos. You can purchase tripods and microphones for a small cost to enhance your mobile videos.
Built-in webcams on laptops, Macs and PCs are another option. These are great if you are just creating a short video where you are talking directly to the camera.
Most digital cameras also have a video option and depending on the quality of your camera, you can create a high-resolution or HD videos. Again, you can buy tripods, microphones and other accessories to improve your video.
Go-pro cameras are great for filming active videos; running, cycling, climbing, skiing etc.
If you want a professionally filmed video then we can recommend some excellent videographers and production companies depending on whether you want live video, studio shot footage or animated video. Get in touch if you’d like us to connect you with one of our trusted partners.
There are hundreds of options for video editing software, some free and some paid depending on what level of editing you need. Here are just some of the popular options available:
Lightworks offers a free license version of their software as well as upgrade options.
Hitfilm offers a free editing software along with paid upgrades if you need something a little more technical.
VSDC provides free downloadable video editing software.
Avidemux is a free video editor designed for simple editing tasks.
Shotcut is a free, cross-platform, open source video editor.
Shakr offers a free trial so you can try out the software before deciding to purchase.
Camtasia lets you try the software for a 30-day free trial period before you purchase the license.
Filmora have a choice of editing software for mobiles and Apple and Windows devices.
Magisto has video editing software available in different price plans depending on your requirement.
Adobe Premier Clip allows you to edit videos captured on your mobile.
If you would prefer to get your videos filmed and edited by a professional videographer or production company then we can recommend some exceptional companies. If you’d like us to put you in touch with professional videographers then contact us today and we’ll connect you with the most suitable company for your requirement.
Previously from our A-Z of Blogging
More from our A-Z of Blogging
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